Some general guidelines. There are no hard and fast rules, but it is helpful to be acquainted with these suggestions:
1
A range of sizes is pleasing
2
Most of the time, there is a focus, focal point, or weight in one area
3
The outline or outer edge usually focuses attention towards the center and aids in leading the viewer's eye around the composition
4
Repeating elements can give order and harmony
5
The background should not detract from the focal point of foreground
6
Small symmetries can be more interesting than overall symmetry
7
Simple forms can be powerful
8
Looping, connected elements can give unity and grace
9
Opposites can build unity
10
Texture and imperfections can give uniqueness and life
11
Empty spaces offer calm and contrast
12
Extraneous elements can detract from essentials
13
Interconnectedness may be preferable to isolation
The elements and principles of design may vary between different lists, but these are the most common ones:
ELEMENTS
Point
Line
Space
Shape
Scale
Form
Color - Hue and Tone
Texture
PRINCIPLES
Balance
Harmony
Unity
Proportion
Emphasis
Movement
Pattern
Repetition
Rhythm
OTHER HELPFUL VOCABULARY
Geometric
Organic
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